October every year is “Cybersecurity Awareness” month aimed to help “individuals protect themselves online as threats to technology and confidential data become more commonplace” (https://www.cisa.gov/cybersecurity-awareness-month). This year’s campaign theme is “See yourself in Cyber” and that ultimately, cybersecurity is about people.
Finding skilled, experienced people across all advertising and media disciplines seems to be a difficulty experienced by senior managers and agency leaders. “Today’s marketing talent is reassessing the role of work, and so places of work must similarly reassess all aspects of its talent pipeline” writes Jackie Stevenson in a recent WARC article.
So you have decided to take the plunge and go freelance. And it’s scary! I get asked about the basics of freelancing a lot and thought it best to put pen to paper (or fingers to the keyboard!) to share a few tips.
Once upon a time, the office was a room attached to the back of cobbler’s shop, carriage maker or bakery. Not very glamorous and certainly not highly regarded in the scheme of things.
Imagine life with no clock, no watch, no internet time … would things fall apart? Now picture a timeless place – a remote island, the Aussie Outback or the depths of the Kalahari –